Directing.Commercials: The Art & Craft Of Commercial Filmmaking

Marc Schölermann is an internationally acclaimed director for more than two decades. He has directed over 500 commercials and received countless prestigious awards for his work. He chased Robbie Williams through the Alps, made Chuck Norris brew beer and had Dieter Zetsche drive a BMW. He chased Michael Schumacher around the Barcelona racetrack and made Pierce Brosnan eat Rocher. He has filmed on every continent.Directing.Commercials is a detailed and entertaining guide through all the stages of a commercial film production. Schölermann describes what you need to know to be a commercial director and discusses the pitfalls you should be aware of.Topics covered include:- What is good storytelling?- How do you find a production company or director's agent?- What to remember in a conference call?- What to focus on in a director's treatment- How to work successfully with agencies and clients- How to keep actors fresh and authentic from one take to the next?- What to be aware of when working with celebrities?The book also features in-depth interviews with director's agents, agency creatives and producers. They all share unique insights on commercials and directing. Featured are: RICK ROMANIUK (nb:), NATHALIE WINKLER (no.agency), MARJORIETH SANMARTIN (Philipp & Keuntje), ALI BROWN (Prettybird), BURAK HEPLEVENT (ep+films), GESA MÜLLER REINHARDT (gesas.management), CHRISTIAN SOMMER (Saint Elmos) and JIM EVANS (Untitled, Inc.), MIGUEL MORENO (TMA) and PHYLLIS KOENIG.Directing.Commercials is a rare and inspiring look at the world of commercial filmmaking from a director's perspective. Honest, and full of entertaining stories from the trenches, it is an indispensable handbook for beginners and experienced filmmakers alike. Read more