Infused: Building AI-infused products & services

Move beyond AI buzzwords and start building real AI products.Artificial intelligence has moved from science fiction to everyday reality—reshaping how we work, learn, shop, and interact with technology. Yet many organizations still treat AI as a bolt-on feature rather than a fundamentally new product paradigm.In INFUSED: Building AI-Infused Products & Services, product & AI executive Bhaskar Deka offers a practical roadmap for navigating this shift. The book shows how successful teams rethink product design when systems become probabilistic, data becomes a strategic asset, and trust, explainability, and governance become core product features.Grounded in a sharp “theoretical minimum” of product management, machine learning, statistics, and linear algebra, INFUSED demystifies what truly differentiates AI-powered products from traditional software.Through real-world case studies spanning consumer, enterprise, and public-sector applications—and lessons drawn from Deka’s journey from the AI winter to leading AI initiatives across multiple startups—this book serves as a field guide for building AI systems that people trust, love, and rely on every day.Inside the book, you’ll learn how to:Design products for probabilistic AI systems, not deterministic softwareTreat data as a strategic product assetBalance accuracy, latency, cost, and risk in AI systemsBuild trust through transparency, explainability, and governanceAvoid common pitfalls that derail AI product initiativesTurn AI capabilities into sustainable competitive advantageWhether you're a product manager, startup founder, engineer, or executive, INFUSED provides the frameworks and insights needed to move from AI experimentation to real, scalable AI products. Read more