Lee Jofa Hollyhock Handblock Print Decorative Fabric

Hollyhock Handblock is Lee Jofa's beloved and preeminent design, and has been printed almost continuously since its introduction in 1922. This signature pattern continues to be produced through artisanal hand-block printing - a labor-intensive, time-consuming process that takes incredible skill and fortitude. This signature floral pattern incorporates thirty-eight individual hand-carved wooden blocks, and requires one hundred individually placed blocks to complete one yard of fabric. A well-trained artisan can produce no more than 3.5yds in a single day. No matter the trends, Hollyhock Handblock is always in style, as attested to by its enduring popularity amongst interior designers. Well balanced and not too floral, each recoloration gives the pattern new life and introduces another generation to its charms. This timeless hand block has the strength, character and staying power of a true classic. Please note the fabric is sold by the yard. This item is cut from a die lot upon order and may not be returned. 

Product Overview:

• Width: 49"
• Vertical Repeat: 40"
• Horizontal Repeat: 33"
• Composition: 100% Cotton