Lipp and Anna: An educational comic book about money and purchases

An alien boy named Lipp accidentally lands on Earth. Together with his robo-pet, Squish, he tries to fix their broken spaceship to return to his family. But life on Earth turns out to be more complicated than expected. They need money for everything—even for repairing the spaceship.A girl named Anna, who discovers the alien ship with her dog, Roxy, helps Lipp understand how things work on Earth. Anna has cerebral palsy, but she strives to live a full and vibrant life, enjoying every day. Cerebral palsy has only strengthened her inner strength, although it can be challenging at times.The book explains to young readers, in simple language, how the complex systems and mechanisms they encounter every day function. It covers broad topics such as what sales in a store are and why we need money:What money is and what it's used for – this is the foundation without which it’s hard to understand why we need to earn and save it.The history of money and what it looks like today.Different sales techniques used in supermarkets – even adults don’t always realize how stores influence their purchases.What merchandising is and why it’s important in stores.Price tags, signs, store maps, and how shops guide and manage our shopping experience.How to earn and save money. And much, much more!The information is presented in fun, fairy-tale situations with colorful illustrations. All of this helps children develop business thinking. At the end of the book, practical and exciting activities help children quickly absorb their new knowledge.Practical exercises also help develop business thinking. At the end of the book, there are exercises that parents can do together with their children. These activities offer an interesting analysis:You can explore money together, examine how it is secured, and discuss what is depicted on it.Learn how to create a shopping list and explain the rationale behind planning a trip to the store to avoid spending money on unnecessary things.Observe how products are arranged in a store. Why do we need to walk through half of the store to buy basic items? How does product placement change depending on the season to encourage us to make more purchases?About the AuthorsMichael Klepik has been in business for over 15 years."When you run a business, you need to develop a particular mindset, such as marketing or financial thinking. This mindset grows from a strong theoretical foundation backed by practical experience. Having this kind of thinking helps you make decisions that impact not only your business but your life as a whole. We came up with the idea to help children develop marketing and financial thinking. There are very few books that focus on building niche skills. Most books aim at developing general positive traits. Our book is specifically designed to foster marketing and business thinking—how to effectively present yourself, sell your product, understand money, save, and grow it. We didn’t want to dive into complex topics like the stock market. Instead, we wanted to show stories that are closer to real-life situations and start small. We tried to create a story where learning new skills with the main characters would be fun and engaging. We hope you enjoy our story."Natalie Klepik is not only a marketer but also the mother of two children."Although the primary focus of the book is on learning business strategies and the world of money, we also touch on important social issues, like interacting with people with special needs.Our characters are just regular kids. And like all kids, they make mistakes. But, of course, they learn and grow. The goal of our book is to help readers understand the importance of mutual respect by following the characters’ journey through their experiences and challenges." Read more