L'Oreal Paris Elvive CV Purple Shampoo 6.7oz C18 24, 6.7 fl oz

Highlighted brunette, blonde and grey hair can become warm and brassy over time. Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is enriched with purple pigments. Our color correcting formula neutralizes unwanted yellow and orange tones to help keep color vibrant in between colorings. Say no to brass. Go Purple.

• Revive brassy colored hair and add nourishment with Elvive Color Vibrancy Anti-Brassiness Purple Shampoo
• Purple shampoo enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 use
• Color correcting shampoo helps keep color vibrant in between colorings on highlighted brunette, blonde and grey hair
• Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes - For best results, follow with Elvive Color Vibrancy Anti-Brassiness Purple Conditioner
• On all other wash days, use Elvive Color Vibrancy Protecting Shampoo and Conditioner for up to 60 days of sealed-in color vibrancy - based on 4 washings per week using the system of shampoo and conditioner- See Disclaimer