Travel Agencys Management Practice (Chinese Edition)

Aiming at cultivating travel major students practical management ability, this book expounds the management for travel agencys various positions, refers to the domestic and international advanced ideas, tracks the travel agencys development, combines the characteristics of higher vocational education, and lists a lot of case exercises based on deeply investigation of Chinas travel agencies. This is a practical, scientific, frontier and integrate higher vocational teaching book. It covers all aspects of travel agency including product development, product sales, promotion, procurement, group reception, etc. This book is a higher vocational teaching book and a training book for travel service. Read more